About The Summit

Join emerging artists, industry experts and creative collaborators from the Northwest and beyond at the Upstream Summit presented by Amazon Web Services as we dive into how to succeed in the changing music economy.

Attendees will learn from the experiences of keynote speakers Macklemore, Quincy Jones, Portia Sabin, and Ron Jones on how to make it as the music industry shifts from traditional to more dynamic business models.

Over the two-day Upstream Summit, artists and creative collaborators from industries like tech, gaming and design will also have the opportunity to connect and dig into the most pressing opportunities and challenges currently facing the music industry through breakout sessions and meet-ups.

Join us as we create a community that lifts up artists at every stage of their music career. Summit pass options include Single Day, 2-Day Summit, 2-Day Summit + 3-Day Fest, and VIP. Group packages are also available. Buy Summit passes now!


Many Rivers to Cross: How The Music Industry Is Adapting to The Streaming Model and Beyond
Music consumption is higher than it has ever been, and streaming surpassed physical album sales for the first time in 2015, but artists are not seeing that translate to royalties. Artists must work closely with the music industry in order to adapt to the current streaming model so they can make a living creating music, the music industry can continue to innovate, and audiences can continue discovering music.

Digital Witness: How Data Drives Creativity
Industries across the world are taking advantage of the growing ability to leverage data and analytics, including the music industry; from artists to labels, promoters to venues, data and analytics are inspiring innovation across the industry. How should the music industry use the world of data to increase artists’ revenue and exposure, and how can artists in the face of metrics retain their creative spirit?

World Town: How Local Artists Go Global and Global Artists Stay Local
In a world where music is increasingly accessible, what are the tools artists need to make the most of this potential global audience and how can the music industry cultivate relationships and business practices around the world?

In A Future Age: Industry Collision in the New Music Economy
The music economy has changed dramatically as traditional sales models have been replaced with new technologies and unique content partners. The music community continues stretching into new spaces and connecting with other industries, creating new opportunities for artists, venues and broadening what we consider “the music industry”. Buy Summit passes now!

About The Summit